橙汁先生包装策划设计
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本次项目对线下终端自动榨汁机进行产品策划包装设计。
作为新零售新鲜自动榨汁果汁品类，提炼了口号“有你要的新鲜感”不仅可以让人行动起来，且通过强烈而简洁的黄色来加深品牌印象。
将鲜亮黄色干净融入整体的包装设计中，并能从复杂的购物环境中脱颖而出。
This project carried out product planning and packaging design for offline terminal automatic juicers.
As a new retail fresh automatic juice juice category, the refined slogan "the freshness you want" can not only make people act,
but also deepen the brand impression through the strong and concise yellow.
The bright yellow is cleanly integrated into the overall packaging design, and can stand out from the complex shopping environment.
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